Social Media Marketing

Social Media Marketing

What is social media?

If you think social media is a fad for the young ones and that you are too old to even contemplate it,never mind finding the time or having the resource to do it,then you should read on.
The term 'social media' can be broken down as 'social', because you are being social and 'media', it is published on the web. It is simply a platform for a conversation that is online  rather than the more conversation ways in which we communicate, and so it gives us access so many people at once;the internet has given it scale.From the branding point of view ,social media platforms enable you to engage with your customers in real time and find out what they want,think or feel at any given time,which makes them a great tool for any company to research.

Benefits of using social media

There are many benefits of using social media:
 It's free
You have a huge audience.
It's another communication tool to be research alongside more traditional methods.
You can engage easily with your customers.
You will have a visible presence on the web.
You received real-time feedback.

How will social media grow my business?

Engage your customers
Listen your customers
Build your business network
Find your cheerleaders
Do it all ever and over again.

Social media sites

 Site               Web address                         Use

Facebook   www,facebook.com              Social and business-to-customer site

Twitter       www.twitter.com                  Small bite site message-to-all

Google+     www.plus.google.com          Business-to-business and business-to-customers
LinkedIn    www.linkedin.com                Business-to-business networking

Facebook Marketing

Facebook marketing overview

For entrepreneurs using Facebook

How to start?
1.Invest a time daily.
2.Try many methods.
3.Stick to what works.

Where Facebook helps most?
1.Building trust.
2.Establishing communication.
3.Relationship management.

When to try Facebook ads?
1.Selling a product.
2.Sharing a story.
3.Building a global audience.

Who should have a Facebook page?
1.Location based businesses.
2.Organizations hosting events.
3.Entrepreneurs.

Why go global first for growth?
1.US=96% of people online.
2.30%+ online ad spend.
3.Global =10x audience.

Develop a Facebook strategy and measure success

Defining your Facebook presence.
Close-up of a successful social media campaign.
Defining your social media product.
Your Facebook to-do list.